History & Overview

All excerpts and photos below are credit to Ian Collins/MTB Mag – THIS FULL MTB MAG ARTICLE HERE

“At just 6 years old, Praxis is growing rapidly.  The brand initially took root when well known kinematics engineer David Earle decided to start a component firm focusing on drivetrain solutions. David earned his notoriety working with various brands from Bontrager to Specialized on a wide range of projects from drivetrains and components to frame kinematics like Yeti’s “Switch” suspension system.

Around 2011, Praxis started out with their unique cold forged shifting chainrings and collet style “conversion” bottom brackets. They have now expanded to offer a full line of cranksets for both road and mountain, a complete MTB wheel line, chainguides, wide range cassettes and many other offerings. With a healthy, growing dealer base, surging OEM demand and 20 global distributors, they’re quickly becoming more widely known in both road and MTB.”

“A large part of what affords Praxis this level of engineering mobility is the fact that they’re well equipped in Santa Cruz with a broad range of tools that allow concepts to quickly become working prototypes which can be tested on the amazing trails that are riding distance from the front door of their office.”

“Director of Marketing and Sales, Adam Haverstock gave us a tour of their office starting with their wheel shop. Wheel building sage and Nor Cal legend in general, Jim Langley holds it down here. For nearly 30 years, Jim has been an avid tech editor for the likes of RoadBikeRider.com, Bicycling Magazine and Velo News.”

“Praxis is carving out a nice space in the MTB world. We think that what truly separates them from everyone else is that they can have their cake and eat it too. They have the manufacturing and engineering clout from one of the best factories in Taiwan, all while reaping the benefits of unbound creative freedom and full ownership of high end R&D resources right in their own office in beautiful Santa Cruz. Stay tuned for a full review on their Lyft Carbon crankset in a few months.” – IAN COLLINS  / MTB MAG